26.1MP APS-C X-Trans BSI CMOS 4 Sensor and X-Processor 4
The sensor's design also includes an expanded phase-detection autofocus system, which has 425 selectable points that cover nearly the entire sensor area. This AF system delivers faster, more accurate focusing performance in a variety of lighting conditions down to -6 EV. Complementing the imaging and focusing capabilities is the X-Processor 4, which has a quad-core CPU, and delivers faster, more responsive performance throughout the camera system, including a full-resolution 8 fps shooting rate with the mechanical shutter, 20 fps rate with an electronic shutter, or a 30 fps rate with an electronic shutter and a 1.25x crop.
In-Body Image Stabilisation
DCI and UHD 4K Video Recording
- High-resolution 2.36m-dot OLED electronic viewfinder has a 0.62x magnification for bright and clear eye-level viewing.
- Vari-angle 3.0" 1.04m-dot LCD has a touchscreen design for intuitive operation and playback, and the articulating design greatly benefits working from high and low shooting angles. This vari-angle design also means you can close the screen against the camera body, hiding it from view for distraction-free shooting.
- Despite the compact design, a large righthand grip enables solid and stable handling for comfortable all-day use.
- The top plate incorporates a series of physical controls, including a dedicated exposure mode dial and two additional top dials, for fast, intuitive control over camera and exposure settings.
- Rear joystick is available for intuitive selecting and switching of AF points as well as menu navigation and image playback.
- Integrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device or to use the device to remotely control the camera.
- Single SD memory card slot supports up to the UHS-I standard for fast and flexible file storage.
- Included NP-W126S battery provides approximately 325 frames per charge.
Film Simulation Modes
- Taking advantage of FUJIFILM's vast history in traditional film-based photography, the X-S10 integrates several Film Simulation modes, which mimic the look and feel of some of FUJIFILM's classic film types:
- Provia: The standard contrast and normal saturation colour transparency film
- Velvia: High contrast, high colour saturation, and vivid colour transparency film
- Astia: Subdued contrast and colour saturation with a look that is ideal for portraits
- Classic Chrome: Delivers muted tones and deep colour reproduction, similar to a dated slide film
- Classic Neg: Muted contrast but vibrant colours with a vintage filmic feel
- PRO Neg: Available with both Hi and Std. contrast options, this mimics the punchy-but-natural feeling of their professional-grade colour negative film
- Eterna: For a cinematic look, this provides a flat colour, low saturation look well-suited to post-production colour grading
- Eterna Bleach Bypass: Refines the standard Eterna look with a higher key, higher contrast feeling while maintaining the overall desaturated look
- Acros: Based on the popular B&W film, this monochrome mode has a distinct tonality and graininess and can be used along with Yellow, Red, and Green contrast filter effects
- B&W: Straightforward and classic black and white effect with Yellow, Red, and Green contrast filter options
- Sepia: Everyone's favourite old-time look mimicking the popular alternative process
In addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing. Colour Chrome and Colour Chrome Blue effects are also available to deepen colour, tonal response, and gradation with higher saturation colours.
We offer reliable delivery services via trusted third-party courier services to anywhere in South Africa. Each parcel is packed with care and insured.
We’ll need your daytime address for door-to-door delivery and, once sent, provide you with the tracking number for the parcel. *Free shipping only applies to regional centers. Shipping to outlying and remote areas may attract an additional fee.
All prices are only estimates based on the flat rate incl. VAT for sending a parcel of up to 10 kg in volumetric and physical weight. We reserve the right to increase the delivery cost on any parcel that exceeds this weight accordingly.
All orders are dispatched via door to door courier within 2 working days from Johannesburg to any destination within South Africa. Your goods will be delivered to you within 48 - 72 hours (2-3 business days) from date of dispatch.
Please ensure that someone is available to sign receipt of your order at your chosen address of delivery. Delivery will take place on business days between the hours of 08h30 and 17h00, Monday to Friday, excluding Public Holidays.
In the event of a Public Holiday or weekend, the goods shall be delivered on the following business day.
Please note that for overnight shipping your order needs to be placed before 11:00am to receive it by the following business day.
Alternatively, you may collect your goods from our shop in Rosebank, Johannesburg, in which case delivery will be free of charge. Please take note that special delivery times (such as same day delivery or overnight delivery) is only possible in Main/regional centres. Outlying areas are a minimum two day delivery time. Unfortunately we are unable to refund you delivery charges if you select the incorrect delivery type at checkout. If you are unsure please contact us before ordering and we can assist you in selecting the correct delivery option.
Our address is:
Shop 101A, Rosebank Mall
50 Bath Avenue
Our shop operating hours are:
Mon-Fri: 9am – 5:30pm
Sat: 9am – 3pm
Please confirm stock availability with our sales staff before placing an order.
We process all of our online store's payments using PayFast - a secure, South African operated payment gateway. We accept the following forms of payment online. Please note we do not accept American Express or Diners Cards on our online store.
Credit Card(R100 000 limit, only South African card accepted)
Debit Card(R30 000 limit, only South African cards accepted)
InstantEFT(ABSA, FNB, Nedbank, Standard Bank)Security & Fraud Prevention
PayFast is committed to keeping you, your customers and all sensitive information secure. We have a multitude of automated and manual checks in place to protect both buyers and sellers from fraudulent transactions. Online retail has a fraud rate between 1 and 2% of all transactions. Through effective controls, PayFast’s is currently below 0,2% and still going down.
PCI-DSS Level 1 CompliantWe use Extended Validation SSL with 256-bit encryption. Only two of the four major South African banks use this –the highest– level of encryption currently available.All sensitive info is encrypted within our own database.We run penetration testing on our system on a weekly basis to look for vulnerabilities. We are only required to do it once every three months, but we run it every week.Our entire site, blog, payments page and help site all are served off secure servers, making it harder to perpetrate phishing attacks.3D Secure is in place for all credit card transactions.Two-factor authentication is available to restrict access to your PayFast account.We use GEO IP tracking to see where transactions are originating from and look for mismatches between this and the card’s issuing country.Our system automatically checks for suspicious payment velocity.We use BIN/IIN validation to check for card-issuing bank locations and merchants can choose to enable/disable payments from certain countries.Payments and card details are automatically checked against large online databases of blacklisted details.All suspicious transactions are manually reviewed by our stellar Support Team.3D Secure
3D Secure is an extra layer of security in using your credit card for online transactions. Sellers are asked to enter their 3D Secure password or one time PIN –which they register with their bank– to authenticate that they are the actual cardholder.
This website is provided by us on an "as is" basis. This website makes no representations or warranties of any kind, express or implied, as to the operation of the website or the information, content, materials, or products included on this website.
To the full extent permissible by applicable law, this website disclaims all warranties, express or implied, including, but not limited to, implied warranties of merchantability and fitness for a particular purpose. The owners of this website will not be liable for any damages of any kind arising from the use of this website, including, but not limited to direct, indirect, incidental, punitive, and consequential damages.
By using this website, you agree to the Terms and Conditions and Policies. These are subject to change without notification. All changes will be published on the website.
Shop 101, Rosebank Mall
50 Bath Avenue
2196Tel: 011 880 2885
This store only trades in South Africa Currency All prices are listed in ZAR (South African Rand) and include VAT (15%). All transactions will be processed in ZAR (South African Rand).
We will only accept orders from and deliver products to addresses in South Africa. If you are an international client who would like to purchase from us, you will need to contact our sales team on firstname.lastname@example.org and arrange for your own courier to collect the items from our store on your behalf.
Return / Refund Policy
What is your return policy?
You may return a product for refund or exchange (if due to our error) within 7 days of the order shipment date.
The order shipment date and order notification are provided to you by email.
All returns must be accompanied with a Return Merchandise Authorisation number (order number #) which you would have received upon placing your order online.
If we shipped you the wrong product, or it arrived defective or damaged we will carry the cost to get it replaced within the borders of South Africa only.
Contact us within 7 days of the item's order shipment date to arrange for the return of your purchase.
We will send a replacement or refund you for your purchase, provided the returned item(s) are received back in their original packaging, unused, along with all accessories, etc., where applicable.
The packaging is part of the complete item so it has to be in the original condition in which it was sent.
*Please note we cannot accept returns on Emulsion Based Film and Flash based Memory Products due to the volatility they can suffer under certain weather conditions (Memory card compatibility must be checked by the purchaser and we cannot be held responsible for incorrect memory card purchases if they do not work on your device). Please ensure you are 100% sure on compatibility before you purchase. We will only replace/refund/repair Flash Memory Cards if they have a manufacturing fault.
If you ordered the wrong item
We will exchange your goods for the correct item or if the item is not available we will refund you for your purchase (minus the delivery cost) within 7 days of you returning the goods to us, provided the returned item(s) are received back in its original packaging and provided your purchase is in "as-new" condition, and the purchased product was not noted as a clearance or non-returnable item.
When your return is received, you will be issued a refund (to the credit card used to pay) for the merchandise only. Please note that you are responsible for the cost of shipping the package back to us.
Ship your package back to us at the following address:
Shop 101A, Rosebank Mall
50 Bath Avenue
If the goods do not match their description.
If the goods do not in all material respects and characteristics correspond with their description on our website, you may return them to us at our expense within 10 days of you having received them, in the original packaging. We shall refund to you the cost of the goods less the reasonable cost of repackaging them, and we reserve our right to charge you a reasonable amount for use of the goods if the goods have been used. Images used on our website are purely for illustrative purposes and are not binding to the actual product being advertised or sold. The description of the goods stands as priority in confirming the item for sale and not the image itself.
Change of heart or buyers remorse.
We do not offer refunds for products purchased if you have a change of mind or buyers remorse. If you have a special request prior to purchase please make arrangements with the store management should you have the need to do so and this will be dealt with on a case to case matter. Under certain circumstances it will be at management discretion to accept returns and will usually carry a restocking/handling fee.
Errors and Omissions
While every effort will be made to ensure that our pricing and products advertised are correct. We realise there will be times when there will be a pricing error and as such, reserve the right to update prices at any time without any prior notice given. If you are in doubt, please phone and check the price with our store before purchasing an item to check both stock levels and price.